Euphoria Creative believes that killing apathy is one of the biggest challenges brands face today. By fighting this enemy, we can spark new consumer behaviors, leading to more creative ideas and faster results.
The credit and lending industry is surrounded by apathy. Brazilians fall into debt too easily, make poor financial choices, and end up paying some of the highest interest rates in the world. There is massive apathy in both the category and the broader credit culture in Brazil. Someone has to change that.
Creditas refuses to accept this reality. The company has been innovating and growing through a new credit model: asset-backed lending. That means lower interest rates for people, less bureaucracy and fewer hidden clauses, and many more peaceful nights for those who need to take their next step. As one of the most innovative companies in the segment, Creditas decided to embrace this challenge and do something about Brazilians’ relationship with credit.
In this context, we developed and launched the brand’s new positioning. The concept, “Creditas. The assurance of your next step.”, carries a bold ambition: to transform the way Brazilians relate to credit, shifting it from an emergency solution for everyday problems to a powerful tool that helps people grow in life. It is a huge goal, but one that only the incredible Creditas team could take on.
The brand campaign introduces a new way of seeing credit as a tool for progress and personal development.
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