For 50 years, Ticket has been shaping the benefits category in Brazil. From paper vouchers to digital cards, every evolution has been designed with workers in mind. Because evolving means standing alongside the people who make Brazil happen. Ticket. Evolving for 50 years. Now, 100% digital.
Talking about 50 years means talking about legacy. The legacy of those who built a meal benefits program that became a global benchmark, PAT. But it is also about the future and transformation. That is what drives Ticket every day: continuing to build a story where customers are at the center and where transformation happens constantly. Increasingly digital.
The idea was to give shape to this evolution in a visual and almost tangible way, showing how Ticket has been present throughout different moments in people’s lives. The film’s visual language reinforces this transition from analog to digital in a fluid and symbolic way.
