The right meal at the right time can be the game-changer between winning and losing.
For gamers, top performance depends on a lot—knowledge, practice, talent, focus, and of course, physical and emotional stability. With that in mind, we created the Hungry Games platform for Hellmann’s, designed to detect when players need to refuel to avoid a drop in performance.
Developed in partnership with programmers, neuroscientists, and the FURIA eSports team, the technology monitors real-time physical and emotional cues, like tired eyes, restlessness, dry lips, and yawning. In its initial rollout, the platform is available to influencers and players connected to FURIA.
