“Before, your parents punished you by making you stand against the wall. Today, it’s your phone.”
“Your phone never leaves the charger? Better go back to a landline.”
“Looking for an outlet? Look for the new Jovi smartphone.”
“The service is 10%. Your phone’s battery isn’t even that.”
VIVO MOBILE Communication Co. Ltd., one of the largest smartphone brands in the world, arrived in Brazil. For obvious reasons, it had to change its name here and became JOVI Mobile.
To launch its Y29 model, which has the longest battery life in the segment, we at Euphoria Creative created ads in places very familiar to people with other phones: power outlets.
Who hasn’t run out of battery in the middle of the night and had to charge their phone in outlets at restaurants, bars, or even nightclubs? Exactly. With provocative headlines, we spoke directly to people in those moments at various bars and restaurants across São Paulo.
