Taking care of mental health is just as important as taking care of physical health
“I hate tennis,” said Agassi in the opening pages of his famous autobiography. Even as one of the greatest athletes the sport has ever seen, it's clear that mental health struggles often go unnoticed—both on and off the court.
In this campaign, each broken racket carries a phrase that reveals a deeper layer of anxiety or emotional distress—adding a kind of “parenthesis” that changes the meaning of the original statement. It’s a metaphor for how our relationship with the sport can shift when mental health is out of balance. Playing every day can be great—but not if it's forced. Giving your all can be amazing—but under pressure, not so much.
Too often, we don't see what's behind a broken racket—pressure, obligation, fear, sleepless nights—and that's exactly what we want to shed light on.
“I’ve dreamed of this moment my whole life.”
“I’ve dreamed of this moment (WITHOUT SLEEPING) my whole life.”
“I’ve dreamed of this moment (WITHOUT SLEEPING) my whole life.”
“I’ve always loved tennis and played every day after school.”
“I’ve always loved tennis and played (FORCED BY MY DAD) every day after school.”
“I’ve always loved tennis and played (FORCED BY MY DAD) every day after school.”
“I always give 100% on the court.”
“I always give 100% (UNDER PRESSURE) on the court.”
“I always give 100% (UNDER PRESSURE) on the court.”
“I play every match with heart.”
“I play every match with heart (AND FEAR OF FAILURE).”
“I play every match with heart (AND FEAR OF FAILURE).”
The typography on the rackets was handmade using the same tape athletes use to treat physical injuries—a visual reminder that some wounds are harder to see.
