Cats are known for taking over — video calls, live broadcasts, press conferences, events… you name it
They barge in, steal the spotlight, and never ask for permission. Let’s be honest — who hasn’t been in a call where a cat casually became the star of the show?
That’s exactly what inspired us. To launch PremieRpet’s new GoldeN cat food, we let cats “crash” ad spaces across the city — popping up in the campaigns of brands like Estácio University, Ticket, Wellhub, and JCDecaux.
It was a bold media move. A first-of-its-kind brand collaboration. And a whole lot of courage from everyone involved. On that day, the streets woke up completely overrun by whiskers and paws.
Did you spot a kitty?
