We created a limited edition of knee pads signed by Luísa Sonza and Amazon Music. Why? Because the choreography for her songs is no joke, especially on the knees. She even turned the line “Put your knee pads on now” into a call to action for her latest music release.
At Euphoria Creative, we always say that when a conversation turns into a recurring inside joke among fans, it stops being just a comment and becomes culture. The idea was to tap into this movement to generate cultural relevance within Luísa’s universe.
In the end, it is not just about talking about music. It is about what happens because of it. And protecting your knees is, in practice, encouraging people to hit play.
