TRACK&FIELD ENCOURAGES HEALTHIER LOVE IN VALENTINE’S DAY CAMPAIGN
Track&Field invites couples to move together, reinforcing the brand’s purpose of connecting people to a more active and healthy lifestyle. The concept “For healthier kinds of love” introduces three New In giftable collections for the occasion.
The idea is to show that putting love in motion is good for relationships. When couples exercise together, the well-being it brings benefits both partners. The campaign concept expresses the brand’s desire to communicate a broader purpose, a concern that goes beyond a commercial date. And by speaking in the plural, we are also talking about all kinds of love. The idea is to inspire couples to nurture their relationships through an active and healthy lifestyle.
We created a concept that highlights the importance of moving together, both for physical health and for the relationship itself. A couple in motion is also a couple in harmony.
PARTNERSHIP WITH THE PROFILE “CHAPADINHAS DE ENDORFINA”
On social media, we created a first-of-its-kind partnership for the brand with the profile “Chapadinhas de Endorfina” to spark more conversation with audiences. Together, we developed additional campaign pieces using the profile’s distinctive tone and style, which already resonates with a loyal and engaged community.
