A movement against dry, joyless sandwiches. No more "pãosequismo"
Snack culture took off during the pandemic — couch-friendly bites, shared with friends and streaming screens. Riding this wave, Hellmann’s launched a new line of flavored mayos in squeeze bottles, making mayo not just an ingredient, but a full-on topping — the kind ketchup fans have known for years.
To beat the competition, Hellmann’s doubled down on its claim: the creamiest mayo in Brazil.
And from that, a movement was born: For creamier bites. A bold manifesto against the dry sandwich blues still haunting the nation.
