POV: you just launched the New Generation PremieR campaign
PremieR has always put nutrition front and center. So when it came time to launch their new formula — now made with natural antioxidants — we turned that brand truth into a campaign: “Nutrition in focus. So is your pet.”
If the concept and visuals were rooted in a brand truth, the execution came from a cultural one: every pet parent loves watching (and hearing) their dog or cat eat.
Inspired by the POV format native to social media, we invited people to experience mealtime from the pet’s perspective, right from inside the food bowl.
More than just launching a campaign, we created a full-on sensory experience, with films and posters that took over everything from social feeds to the streets.
