Human creativity is unpromptable. Artificial intelligence is a brilliant tool, but creating is human because it demands discomfort, obsession, and the relentless pursuit of the unthinkable.
That was the provocation behind Euphoria’s campaign for Whext 2025.
Fail. Succeed. Fail again. Because from beginning to end, creating is human. And so is the future of production.
That was the provocation behind Euphoria’s campaign for Whext 2025.
Fail. Succeed. Fail again. Because from beginning to end, creating is human. And so is the future of production.
The Idea Prompt, the Director’s Hand Prompt, the Producer’s “Make It Happen” Prompt, the Music Producer’s Fine-Tuned Prompt, and so on…
