APRO and FilmBrazil invited Euphoria Creative to develop the campaign for Whext 2024, Brazil’s leading festival of advertising production.

The brief? A provocation — one that hits close to home. We’re living through a tough moment in Brazilian production: tight deadlines, shrinking budgets, no room for craft, and a growing sense that the work is losing its cultural punch. Instead of just sounding the alarm (though, yes, it does spark a bit of that good old creative anxiety), we turned this into a collective call: Let’s show up at Whext. Let’s talk. Let’s shape what comes next.

Whext is a space for honest conversations — with talks, panels, and content designed to do one thing: push the quality of our industry forward. Under the bold concept “If you’re satisfied, you’re bugging out completely,” we developed a full campaign: film, identity, content, and more.

Because if you’re not thrilled with what’s out there — you’re not alone.

:: More work ::

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