“Absolut Cinema” is more than a meme. It is a conversation happening across social media all over the world.
So during the week when conversations about cinema take over the internet, we mixed a meme that already belongs to the internet with the hype around the awards season to bring to life a proprietary idea that only Absolut could create, placing the brand right in the middle of the moment.
The gesture that accompanies the meme, hands framing the scene, also appears in the campaign we created at Euphoria. It is represented by the emoji combination ✋🍸🤚, encouraging people to replicate the gesture on social media to unlock different Absolut Martini recipes. The dynamic turns the viral moment into an invitation to interact, organically inserting the brand into conversations about the Oscars and expanding its digital engagement.
And this beautiful bottle was produced by us, with several lucky influencers receiving one so they can toast and celebrate in style.
✋🍸🤚
