Fictor, a Brazilian holding group founded in 2007 with operations in the food industry, financial services, and infrastructure, is launching its first institutional campaign in 18 years. This milestone marks a new chapter for the company, following the stock market listing of one of its food sector businesses on the Brazilian exchange.
Created by Euphoria Creative, the campaign introduces the brand’s new concept: “Every job has a bit of Fictor.” It highlights the complexity of the production chain—one that touches both the group’s portfolio and everyday life. It’s precisely within this complexity that Fictor reinforces its diversified presence, seamlessly operating across various sectors of the economy.
In the campaign film, a camera breaks through the walls of an office to show that there’s much more behind a simple cup of coffee than we often realize. From commodities to energy, infrastructure, the food industry, and financial services—Fictor is there.
This is illustrated through a series of evolving scenes—from coffee plantations to local markets and even a solar power plant—gradually revealing where and how Fictor is present.
